How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 06:47

Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
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Processes
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What do you think hell is like?
People
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Why do you allow your cat to lie in bed with you?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Good marketing is doing this well.
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